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A Practitioner'S Guide To Account-Based Marketing 2E Economics from the bestselling author of

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from the bestselling author of The Legacy of Elizabeth Pringle

Book Title: Try This At Home /P

Book Title: Tooth Fairy In Training

which has had a profound effect on the company's performance

and master performers from the worlds of finance (Warren Buffett

A Practitioner'S Guide To Account-Based Marketing 2E Economics from the bestselling author ofBook Title: A Practitioner'S Guide To Account Based Marketing 2E ISBN: 9781398600874 By Author(s): BEV BURGESS; DAVE MUNN By Publisher: KOGAN PAGE Format: PB As some of today's major and complex companies are worth more than the GDPs of some countries, traditional marketing approaches, such as glossy corporate campaigns, will have limited returns. Account based marketing, also known as client centric marketing, treats important individual accounts as

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